PRODUCT
/ AD ATTRIBUTION
Know where every user comes from. Attribute installs and in-app events to the campaigns that drove them.
Connect ad spend to real outcomes. FunnelMob tracks the full journey from ad impression to install to subscription, so you can optimize campaigns with confidence.
Multi-touch attribution
See every touchpoint in the user journey — from first ad impression to install to conversion.
Campaign-level insights
Break down performance by campaign, ad group, creative, and keyword to find what works.
Cross-network support
Attribute installs across Meta, Google, TikTok, Apple Search Ads, and more — all in one dashboard.
Post-install events
Go beyond install attribution. Track which campaigns drive trials, purchases, and long-term retention.
ROAS reporting
Calculate return on ad spend in real-time and know exactly which campaigns are profitable.
Fraud detection
Identify and filter fraudulent installs so your attribution data stays clean and trustworthy.